A consistent message, quotable answers and grace under pressure are invaluable skills when facing the media. A poorly handled interview can mean personal embarrassment, and even hurt your organization and create a new crisis.

Based on the client's previous media experience, our training covers:

• Crafting effective message points
• Taking control of a question
• Honing your media mentality
• Responding gracefully to accusations
• Understanding the public mind
• Avoiding the five deadly media sins
• Voice training for radio and telephone interviews