Your team has developed a great proposal, supported by compelling data and crystallized in a bold action plan. But your management (or direct reports, or colleagues, or clients) resist the new approach. How do you persuade them to accept your suggestion? Persuasion today is much more than selling an idea through pressuring and marketing. You must advocate the merits of your proposal in ways that make sense to decision-makers. This type of communication requires adjustments in language, approach, and types of evidence. The key insight is that people are not rationale, so your approach will need to cater to the signals they have sent about their decision-making style. Persuasion has become a science with skills that are easy to learn and readily applied to your work.

In this workshop, we'll explore how to:

• Evaluate decision-making styles
• Frame points for better reception
• Use logic, emotion, story-telling, and other triggers to action
• Change word choices and language to suit different audiences
• Utilize new insights from pschology and organizational behavior

After completing this workshop, you will have a repertoire of new techniques to use in presenting your ideas to any group. And you will maximize the success of your proposals.